Social media marketing is all about growing your reach and getting more exposure to a brand new audience. Needless to say, the same goes for Instagram as well. 

However, on this platform, your approach should be a little different. For example, if you’re on Facebook, you can use humorous posts to increase your followers. However, while working on Instagram, you’ll need to be a little different. 


In this case, only being humorous won’t help you much at all. Aside from that, you’ll need to add a sense of engagement to the post to make sure that everyone interacts with it. Otherwise, your popularity or reach on the platform will not increase much at all. 

So, how are you going to do that? 

Let’s learn more about it. 

Increasing Reach On Instagram – A Guide 

Contrary to what most people think, increasing your profile’s reach on Instagram isn’t only about understanding and following the Instagram algorithm. It’s a lot more than that. Please keep reading to find out what we’re talking about. 

Opt For An Optimal Posting Time 

Yes, it’s true – Instagram has, indeed, added an algorithmic timeline in their system. However, it doesn’t mean that optimal posting time has become irrelevant. 

If you want to make your content more visible to your targeted audience, you’ll have to keep track of when they’re coming online. 

Now, if you can use the right hashtags, it’ll be easier for you to appear on their newsfeed. It, in turn, will help you with visibility and create a conversational ambiance within the post. 

Take The Most Out Of Stories 

You’ve guessed it right! 

If done correctly, stories can make your profile appear as much more engaging than usual. However, the question still remains the same – “how to get more instagram story views?”

Well, in our opinion, it’s pretty easy. For that, you can upload an interactive post and make your audience choose between two options. It’ll make them feel more inclusive while allowing you to know about the choice of your audience base.

Share User-Generated Content 

Has someone recently used one of your products and uploaded a picture with it? Or, did they create a video to appreciate your brand’s elegance and eloquence of marketing?

Whatever the cause is, if you find user-generated content on Instagram, share it while tagging them. 

How’s it going to help you out, though? 

To begin with, sharing user-generated content is all about appreciating your audience’s effort. Hence, it will help you stay in their goodwill. Besides, if you tag them on the post, the followers of the poster will be able to see it as well. 

Therefore, it might be possible for you to lure them into your page and turn them into potential consumers. 

Go Live 

Do you want to engage your audience right off the bat? 

Well, in that case, going live can be an ideal solution for you. 


When you do a live video, your feed appears at the front of the story section of Instagram. The “live” logo will make your profile more prominent and prompt people to click on it. 

Now, if you want to make your stream a little more interesting, you can try doing a contest or something similar to engage your audience. Make sure to promise a giveaway to make things even more interesting for everyone. 

Choose Instagram Ads 

It might seem a little counter-intuitive at first; however, Instagram ads can, indeed, improve your organic reach properly. Here’s how to find the best upload of yours to promote – 

  • Open the application and go to “Instagram Insights.” Now, tap on “see more,” You can find it under the “top posts” section. 
  • Now, you will need to click on “impressions” and choose from the three available filters – “all,” “photos,” and “videos.”
  • For the second option, we’ll ask you to click on “engagement,” while for the third one – you should go for “7 days.” 
  • Now, you’ll be redirected to a page where you’ll see all of your engaging posts through ranking. Check everything properly and pick the best one to promote. 

Final Thoughts 

In the initial phase of your Instagram marketing strata, your primary objective will be to create a profile brimming with positivity and engagement. 

Hopefully, the tips we have shared through our article will help you with it to some extent. However, if you still need other information for your purpose, make sure to reach out in the comment section below. 

We’ll try to help you in any way we can.