Instagram is a social media platform used by over one billion people every month. Again, out of those, 200 million users visit at least a single Instagram business account daily. Then, did you know auto dealerships all over the US are using the photo-sharing social app to create brand awareness to persuade people to buy swanky, new cars!
According to an article published in Entrepreneur, there are a couple of ways to boost your Instagram strategy. One of these strategies is identifying your target audience and segregating behaviors as well as assessing persistent actions related to your brand and community.
Just like any other business, your car dealership needs to have an Instagram marketing strategy in place for the best outcome. Sharing stunning Instagram is content works as long as you build a loyal base of followers and realize your sales goals. Here are some of the best Instagram tips to make your auto dealership successful on the social landscape:
1. Focus on a rock-solid content strategy
Sharing photos of cars using your smartphone is not a very sound marketing strategy for your auto dealership, especially when your business needs consistent leads, sales, and revenues. You need to chalk out a solid social media content strategy instead. The success of your IG profile depends on loads of quality content with relevant hashtags, photos, and videos that are share-worthy, including IGTV and Instagram Stories content.
When it comes to your Instagram visuals, they may include vehicle services and upkeep, the latest car models, the current inventory, new promos, car troubleshooting tips, how-to videos, and employee bios.
Make sure you have a content calendar to plan which posts you need to share for a professional-looking Instagram feed. Without a concrete strategy, there is no point in picking some random images and videos of cars. Therefore, build your Instagram content strategy to create posts that make sense. You need to analyze your previous data to make smart content decisions.
2. Boost your automobile Instagram account
The first impression counts when people view your Instagram account. It is the initial interaction with your brand and therefore, you need to give your best. You need to improve your Instagram profile by including all necessary information such as your business name, business address, phone details, website address, email details, and things like that.
Make sure you use a relevant profile picture to tell your audience, who you are, what your business is about, giving a human face to your brand, and things like that. People should know that there is a face behind your car dealership. Many auto dealerships use their storefront, logo, or any other recognizable feature in their profile picture. After all, you need to buy likes on Instagram by sharing meaningful content, car tips and tricks, and high-definition photos and videos.
3. Make the best use of Instagram Analytics
You can succeed in your Instagram marketing if you have no access to insightful data to make informed decisions. When you have a dealership page on Instagram, you must leverage user data to understand content performance, engagement, audience, and things like that.
You will need to use a wealth of data to make strategic decisions on Instagram content, ad campaigns, follower growth, and other related aspects of your Instagram strategy. Else, there is use in posting content without purpose and any sense of vision or direction. That is why need to leverage Instagram Analytics.
Analytics help you with content success, understanding how many likes, comments, and saves your images are receiving with data from where the user engagement arises from and what actions are employed.
You can also keep a watch on follower growth when learning about their age, location, gender, and what times followers are most active on Instagram. You will also learn what is happening with your Instagram page such as the numbers of page visits, impressions, clicks, and much more.
4. Use Instagram Live
Based on the findings of Cisco, live web videos would contribute to 17 percent of online video traffic by the year 2022. Therefore, if you are planning to go live on Instagram, you can interact with your followers in real-time so that they get the immediate look and feel of what is happening at your auto dealership store. Use the IG Live feature to accentuate new cars, promotions, events, car accessories, or any other things that seem relevant.
5. Make customers famous on your IG feed
Your car dealership business has to communicate with the customers daily and therefore, make the star on your Instagram feed. Whether it is first-time purchasers or your loyal clients, you must celebrate vehicle purchase each time and let your customers feature in the live video.
Focus on these Instagram marketing tips for taking your car dealership to the next level. Make sure you have a solid social media strategy to create useful content and use data analytics to understand buyer behaviour and improve customer service.