Growing your fashion brand can be tough these days as the competition is fiercer than ever. But it is possible to stand out from the crowd and get your clothes in everyone’s wardrobes. You just need to focus on your marketing, and you’ll soon see the amazing difference it can haveon your sales. For more information, keep reading and discover our 5 fabulous tips for marketing your fashion brand. 

  1. Personalisation

You probably spent hours agonising over the perfect name for your brand, so make sure you’re doing everything you can to get it out there! It’s so easy to do as well, that you’ll kick yourself for not doing it sooner. For example, you could get personalisedprinted mailing bags to send your orders out in. That way, everyone from the delivery driver to the handler at the post office will see your brand name and could possibly check you out.This type of marketing won’t cost you half as much and doesn’t require you to do any extra work. It’s a win-win situation!

  • Get Social

In these modern times, it’s getting harder and harder to stay off of social media, especially for businesses. Whatever you do, don’t shy away from it completely. Having an online presence can be invaluable marketing. Think of how many brands you now know exist, purely through social media. Adverts are much more likely to be seen on social media than on any other platform, so make sure you’re creating content and getting your brand out there.

  • Collaborations

Social media is also great for collaborating with influencers and it can be a brilliant way to get your brand more attention. That isn’t to say you have to send free items to the people with millions of followers all the time either. Instead, take a look at the accounts that are tagging you in their photos when they wear your clothes and see if any of them have a significant following. As they’re already a customer, they’re much more likely to want to work with you as opposed to someone who’s never heard of you before.By working with influencers on social media, you’ll benefit from their following and be able to grow yours.

  • Pop Culture

Staying relevant when running a fashion brand can be tricky, but with the use of social media trends, you can easily see what‘s popular. If a certain show has just released a new season and people are referencing it everywhere, then try making some digital content that relates to it. For example, if the latest season of a period drama has just been released, try captioning your pictures with quotes from the show, or create videos showing what each character would wear from your brand. It’s an easy way to gain new customers and keep your brand looking fresh.

  • Use Different Visuals

When it comes to displaying your products online, try to keep your images interesting. If you don’t change things up once in a while, your brand could start to blend in amongst the hundreds of others. Try creating different visuals regularly so that you can attract new customers and retain your current ones. Instead of just photographing your clothing on the hangers, try using models instead. Or if you use models, try changing up the backgrounds by moving the location of your photoshoots. Although you want to showcase the clothing, you want the images you produce to be visually appealing as well. You don’t have to rely purely on photos either. Try creating different types of content. There are plenty of social media platforms that allow you to shoot videos and easily edit them on their app.

Marketing can be a daunting task, especially when you’re trying to stand out from the competition. However, if you try implementing some of the tips above, you’ll soon find it easier than ever to gain new customers. Marketing has changed a lot over the past few years, so don’t be afraid to jump on board whatever the latest trend is and get your brand name out there for all to see!