If you own a small business, you probably spend a lot of time and money on marketing. After all, the standard spend on marketing should be between three and five percent of your revenue.
Online marketing is vital to your business, but print marketing is still an excellent method. Here are five of the best types of print marketing you can use to grow your company.
Sometimes it is still better to look at a physical catalog rather than browse online. If you have a wide variety of products, catalogs are essential for small business marketing. They allow customers to flip through all of your goods in a condensed format.
To produce a well-rounded catalog, you need to partner with a company that does printing binding services. Although they can be more expensive, catalogs may be worth it if your target market prefers printed material to online shopping.
Do you spend a lot of time talking to potential customers? If so, then you need to have a stack of business cards on hand at all times.
One of the perks of business cards is that you can easily order a large amount so you never run out of your supply. Many companies offer auto-ship features so you do not have to worry about re-ordering.
If your business offers residential services like plumbing or tree trimming, door hangers are some of the best print marketing materials. These flyers have a unique design that fits around doorknobs and handles.
You can get out into your local community by distributing door hangers and talking to potential customers. These are also customizable, so you can have your business logo on the door hanger.
Do you want print marketing materials that are easy to distribute but also informative? Brochures are both compact in size and can include plenty of content.
A brochure gives a snapshot of your product or service to entice the customer. Focus on stunning visuals, snappy bullet points, and easily identifiable contact info. Brochures are perfect to display in your office or at a trade show booth.
Flyers are a great option if you work directly with your community. Many coffee shops, community centers, and libraries feature bulletin boards where businesses can advertise for free.
You can also pay to distribute flyers through your local mailing service. Make sure that your flyer design is catchy, colorful, and bold so potential customers will take a look at it, rather than just throw it in the trash.
Online marketing may be popular, but it is not the only way to advertise. With these print marketing methods, you can attract new customers to your business.
Want more resources for your small business marketing? The Business section of our site has answers to all of your questions.