ECommerce shops are all the rage, and they were always going to grow at an exponentially impressive rate, but the pandemic rapidly escalated that growth, and now online shops are more popular than anyone could have imagined.
You may think that selling products online is easy, and in theory it is. Practice, however, is a whole other ballgame unless you know what you are doing. Experienced online shop owners know exactly how to scale, and many e-comm shops focus on more than one product type.
They can do that because they have teams to run each department. If you are new to the world of eCommerce, here are five tips that will blow your mind and help you start on the right foot:
- Choose A Category
When you’re new to online businesses and still getting to know how they work, you should choose a category to launch with. Once you have nailed that category and you are one of the best in the market, you can then branch out and take on new product portfolios.
In the meantime, choose your product line and feel free to be hyper-specific if you think there is a market for it.
- Nail The First Impression
You only get one chance to impress prospective customers with your new website, and the greater the impact you have on them is, the less money you will need to spend on brand awareness.
Several new online shops have launched themselves on social media and done such a great job that their followers share their content for free – purely because it is so good.
Be content and customer orientated and watch the buyers roll in.
- Content Rich
Your online shop is the only way your potential customers can view your product before they part with their hard-earned cash. Your content needs to be vibrant, clear, and as detailed as possible.
Find a clever way to display sizing options and materials used in the design of your products, and then list the care instructions for each item. When doing product photography editing, use a tool to remove background from the image for free, that way, your product is shown at its best.
- Be Immersive
Video content can help you create an immersive customer experience that will have your customers flocking back for more. Remember that there is psychology involved in a buyer’s decision-making process – which means that it’s your job to check all of their boxes.
An immersive customer journey needs to give your customers a glimpse into your world. Take them on a short tour of your factories, or give them a sneak peek of designs that you’re currently working on – whatever it is, just make sure that it’s shot professionally.
- Be The Customer
The best way to test your online shopping experience is to be the customer. Pretend like you’re a customer (or really be one) and try out your site’s customer journey. Start from the beginning and imagine that you are new to your website and navigating it for the first time.
That is one of the best ways to check for problems and issues and fix them before they start impacting sales.