Customer retention emails are a great way to keep customers coming back to your business. They’re also a low-cost way of marketing your business and generating more sales. The best customer retention emails are friendly and easy to read, which means they get opened, read, and clicked on by recipients. Here are four tips for writing effective customer retention emails:

Use your subject line to get their attention

There are a few things you can do to ensure that your email gets clicked, but the most important is to make sure your subject line is compelling and specific. Subject lines work best when they’re personalized (I’m sure you’ve seen an “automated” version of this before), so it’s important to get their name right. If possible, also add something enticing in there—like “thank you.” or “confirm.” Include some relevant information as well: Did they just order something? Did they sign up for something new? Did they get in touch with customer service? All of these factors will help you craft a more effective message.

If possible, start by asking a question that will encourage them to open it up right away. This gives them something specific to look forward to and creates an air of intrigue around whatever question might be contained within the body of your message. If you want customers to think about what’s coming next rather than worrying about what has happened before (or worse yet not caring at all), they keep their attention focused on this one task by making sure every word is relevant.

Personalize your messages

One of the best ways to make your emails stick is by personalizing them. This means using each recipient’s name, email address, and purchase history. You can also include details like their location, social media accounts (if you have them), and even search history.

But personalization doesn’t stop there. You should also be using their mobile device type and operating system along with the browser they’re using to access this email. You can even include information about whether or not they’ve used other products in your company or service line in the past.

Be friendly and relatable

If you want to write the best customer retention emails, you have to make sure that your tone is friendly and relatable. You can achieve this by using a conversational tone. This makes it feel like you’re having a conversation with a friend or colleague, rather than sending an email from one business to another.

You also can do this by being consistent with your brand voice. If your company has established itself as being professional and serious, then it probably won’t be effective if you suddenly start using slang or casual language in all of your communications—even if they’re geared toward retaining customers.

Make it easy for them to say “yes”

You want your customers to be engaged, but you don’t want them to feel like they’re being coerced into doing something they don’t want to do. So make it easy for them to say “yes” with a few simple steps:

  • Ask for a small commitment first. You might ask customers to check out some new products on the website or refer their friends and family members. The simpler and more specific you can be about what you want them to do next, the better chance you have of getting their attention—and encouraging response in return.
  • Give them a reason why they should respond now. If there’s an event coming up soon that would make their involvement more relevant or valuable than at other times during the year, let them know about it (and explain why). If someone else has already committed themselves as part of a group effort or campaign that requires participation from others as well (like fundraising), include links so that prospects can easily find out more about what’s going on and how much time remains before submissions are due (or any other deadlines need


Let’s be honest—customer retention isn’t easy. It takes time, patience, and a deep understanding of your customers’ needs before you can truly win them over. But with the right strategy and tactics, you can write emails that will make your recipients feel like they’re being heard by someone who understands them on every level. After all, it’s these kinds of personal touches that make relationships last—and if you want to build a long-term bond with your customers, then this type of communication is critical for success.