A food cart doesn’t have much space to accommodate a big menu, so it’s best for selling a few distinctive dishes that set you apart from other mobile trucks and trolleys.
Once you’ve decided on a menu, consider selling your cuisine in a variety of locations. Park near commercial buildings, tourist attractions, or locations with high foot traffic until you gain a large number of followers who hope and anticipate to find your cart in place so they may relish your delectable products.
Here are a few ideas you can incorporate into your business to keep your customers coming back.
1. Sell Healthy Foods
Most consumers do not equate a food cart with healthy food, so when one appears on the street, it draws attention.
Vegetarian cuisine, fruit juices, salads, and raw food are examples of foods to serve from a natural foods cart. Another alternative is to provide seasonal meals that feature fruits, meat, and veggies.
2. Have a Few Specialties on Your Menu
It’s not unusual to come across a cart selling ice cream, frozen yogurt, or snow cones. It’s not unusual to come across a cart selling frozen yogurt, snow cones, and ice cream.
However, if you include a few specialty desserts on the menu, like delectable cupcakes or crunchy brownies, you’ll catch the attention of those who want rich, fresh sweets alongside their scoop of frozen bliss. Alternatively, instead of serving chilly goodies, you can sell delicious crème Brulee or custards.
3. Specialize in Pet Cuisines
People’s pets require food as well. So, take your cart to a park frequented by pets and their owners, and you’ve got the first step to selling delightful treats, food, and drink to thirsty pets.
Set up the menu with appealing product names to persuade owners to order, and give out samples to pique people’s – and their pets’ – interest in your products. To enhance sales, keep some refreshments and goodies on hand for the pet parents.
4. Develop a Marketing Plan
A powerful marketing stance helps the public in recognizing and identifying with your brand. Make sure you’re implementing a number of tactics and channels to promote your marketing efforts, whether it’s through an eye-catching image, a humorous jingle, or a memorable catchphrase.
A well-planned marketing strategy is essential for guaranteeing that your message reaches and interests your customers. Essential elements of an effective food cart marketing strategy include branding, social media marketing, website development, and location strategy.
Bonus Tip:
If your set-up allows you to cross-sell and extend the experience inside your consumers’ home, package your frozen bestsellers in proper barrier bags to augment your presence and sales, for more repeat purchases.
