Getting new leads for your business can be tough. There’s a lot of competition out there, and everyone is fighting for your audience’s limited attention. In such times, digital marketing can seem like an impossible task.
Great lead magnets are the solution to this problem. The right lead magnet will have customers flocking to you and signing up for your product. Promotion is a critical part of lead magnet marketing, one that many companies ignore.
Here are 4 of the best ways to promote your lead magnet and get new signups rolling.
Email signatures
Your email signature is one of the most valuable pieces of digital real estate. Unfortunately, many business owners ignore it and fail to capture its massive potential. Your email signature is prime real estate because your prospects are bound to view it. What’s more, if they like what they see, they’ll likely click a link and give you the traffic you need.
Use a high-quality email signature generator to create an attractive design. Depending on your industry, you can choose from one of many templates and insert assets such as your picture, job title, company website link, and a link to your lead magnet.
A great signature won’t bring a rush of leads by itself. You must craft attractive email messages, especially when reaching out to cold prospects. Make sure you create attractive subject lines to capture the reader’s attention.
Offer value in your emails, and the reader will inevitably click the link to your lead magnet in your signature.
Create high-converting landing pages
Landing pages are essential if you want to generate high-quality leads via your lead magnet. It’s best to hire a good copywriter and designer to get things rolling. Many business owners try designing a page themselves and only harm their prospects by doing so.
Copywriting will make the difference between a high converting page and one that fails to leave a mark. Make sure you communicate all the benefits your product offers in a language that the reader understands. For instance, instead of boasting about how great your product is, quantify the benefits the reader receives.
How much money will they save? How quickly can they complete a task? What is the ROI? These are important questions that every reader asks, and you must answer them effectively. Make sure you highlight customer testimonials and videos that talk about your product’s effectiveness.
Needless to say, do not fake testimonials. Use reviews from real customers. If you have none, offer your product for free or on a trial basis to a small group in exchange for reviews. Testimonials are powerful social proof that will convince people to buy your product.
Your lead magnet plays an important role in your landing page. It helps you gather emails and other important information you can use in future marketing campaigns. Make sure the language and tone you use in your lead magnet are similar to that used on the landing page. This way, your reader will have a consistent brand experience.
Push notifications
Push notifications currently work on Android, not iOS. As a result, you won’t capture the entire universe of mobile users out there. However, given the size of the Android market, you can still drive several leads to your lead magnet.
The great thing about push notifications is that they’re independent of your website. Your user will receive notifications on their desktop or mobile once they opt-in, no matter which app or website they’re browsing. This means you can deliver messages to them almost instantly.
Needless to say, if you spam them with messages, they’ll quickly get rid of you. However, push notifications are a simple way of letting your users know you have something of value to offer them. Create an attractive image along with a link to your lead magnet, and you’ll manage to drive a steady stream of traffic from a range of devices.
Don’t complicate your notifications’ design. Add simple text and a link, and you’ll do a good job.
Add pop ups
Pop ups have received bad press since many business owners use them incorrectly. They spam their visitors with pop ups, hoping to get them to sign up for multiple offers. Worse, they spam them with a final pop up before the user leaves their website.
All these pop ups leave a bad taste in the user’s mouth, and they’ll never return to you. Instead, use pop ups based on the amount of time a user has spent on your website. Here’s an example. You might have heard of exit intent pop ups that activate when a user hovers their cursor near the top of the browser window.
These are great in theory but extremely annoying to someone looking to leave your website quickly and return later. Instead of spamming everyone with an exit intent pop up, display them only if a user has remained on the page for at least 20 seconds.
By doing this, you’ll be sure that the visitor is interested in your product and needs more time. A pop up with a lead magnet will help you close the sale or capture their information.
Creative solutions
Lead magnet promotion is a tough task these days, but these creative solutions will help you get ahead of the competition. Make sure you don’t abuse these methods, or you risk rendering them ineffective.
