Around 40% of consumers make in-store purchases at least once a week, and 65% prefer to do so since there aren’t delivery fees. Plus, 60% say they also prefer it because they get their things immediately.
This means that while online shopping is immensely popular, it won’t kill regular retail. So if you’ve got a retail business, you need to design it correctly. Otherwise, you won’t get traffic through the door.
Thankfully, others have paved the way for you, so you can learn from their experiences. Read on for four common retail design mistakes so you can avoid making them.
1. Not Organizing Your Products Correctly
Of course, you’re not going to place products haphazardly. But take another good look at your layout: will customers find things intuitively, or will they be running around the store frustrated?
For example, maybe you currently have things organized by size or color. But it might be better to organize them by category, so everything a person needs is in one spot.
2. Not Being Flexible
You might really like your space now, so you’re set on how you set up your retail store displays. But if you’re not flexible, this can hurt you in the long run.
Chances are, you’ll get new products that are shaped differently and of different sizes. If you keep your mind open to a flexible store design plan, then you’ll be able to take advantage of every square inch. That way, your store will never feel cramped.
3. Using the Wrong Lighting
You might think retail lighting options aren’t important; so long as customers can see your products and get around safely, that’s ok, right? However, you shouldn’t cut costs here.
Not only do you need to get the strength right, but you also need to get the color down too. Different colors can make people feel various emotions, so do some research on color psychology to make good choices.
Custom store fixtures can also help. Working with experts will ensure that you get lighting that’s colored and positioned optimally.
4. Not Putting Thought Into the Checkout Area
Many retailers don’t invest time in designing checkout areas. They think that because the customers are leaving, they won’t care about how it looks.
But last impressions are just as important as first ones. If your checkout area is messy and cluttered, they won’t want to return.
Design the area so you have built-in storage space, keeping things neat and tidy. That way, your employees can quickly process returns too.
Don’t Make These Common Retail Design Mistakes
Retailers before you have made these common retail design mistakes. But now that you know about them, you don’t have to follow in their footsteps.
As a result, you’ll create a retail store layout that’s easy to navigate and appealing to customers. They’ll return time and time again!
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