Employee engagement is a term that has been tossed around by human resources professionals for years. It’s not just about making sure employees are happy at work. It also means they feel like their employer values them.
We all know how important it is to hire the right people in the first place, but if you don’t give your employees what they want, you may find yourself with high turnover rates and lower productivity. This blog post will focus on three ways to use social media for employee engagement!
Create an employee-only Facebook group
An employee-only Facebook group is a great way to build an online community within your company that can help improve communication, morale, and productivity. It’s easy to create an employee-only Facebook group, yet the benefits it can bring are huge; for example, such Facebook group can be:
- A place where employees who work remotely or don’t interact much with other workers can communicate more effectively
- Allow for casual discussions about non-work related topics (letting off steam))
- Great place for new employees to ask questions and learn more about the company culture before starting their first day.
- Allows managers a way to give feedback on work in a casual setting without interrupting workflow or taking time out of people’s schedules
- Encourages socializing between different departments that might not interact otherwise (e.g., shipping and customer service)
- Keep your company culture consistent across all departments and locations.
Encourage employees to share their work on social media
When your employees share their work on social media, it not only shows off the great things they’re doing, but also humanizes your company. Employees are more likely to feel engaged when they see that their work is appreciated by both their peers and upper management.
There are a few ways you can encourage your employees to share their work on social media:
- Include social media sharing as part of your employee recognition program
- Make it easy for employees to share their work with a few quick clicks
- Create content that is visually appealing and easy to share (e.g., infographics, short videos)
- Host a contest or giveaway on social media. People love the chance to win something for free, especially when it doesn’t feel like work!
While sharing work-related content on social media is a great way to improve employee engagement, it’s essential not to forget how social media can also help your employees feel connected outside of the workplace. If you have a PR agency on your side, they can create content that will keep your employees engaged outside of work while also generating PR buzz for your company.
Host company events on social media channels
Social media channels make it easy to stream live videos of events and keep your employees up-to-date on what’s happening at their company. Streaming a weekly meeting on Facebook Live is an effective way to engage with your employees, especially if you want feedback or input on current projects.
Facebook groups are also great for hosting events. For example, you could host a virtual book club where employees read the same book and discuss it over Facebook Messenger. This is a great way to get people talking and increase camaraderie within your company.
Events hosted on social media channels also have the added benefit of being archived so employees who missed the live stream can still catch up on what they missed.
When you use social media for employee engagement, employees are more likely to feel like their ideas and opinions matter. It’s also a great way to humanize your company through storytelling, which will make it easier for new hires to integrate with the existing culture at your organization. click here for more articles.