Inventor entrepreneurialism is on the rise. Almost 10 percent of inventors have been in business for 10 or more years. As the world moves forward into a post-COVID world, what will the impact be for entrepreneurs throughout the coming year?
One constant should be the right packaging strategies for your product. Packaging and presentation matter more than ever. Why? Because quality packaging can make the difference between a ‘yes’ or a ‘no’ from a potential investor.
Here are three packaging strategies that entrepreneurial inventors can use. Read on to learn about crafty packaging for entrepreneurs.
1. Functionality-Driven Packaging Strategies
Ensure that your package conveys the usefulness and quality of your invention. That is before you begin promotion. The rise in entrepreneurial inventors means even more competition for inventors.
As an investor, your first priority is to ensure that your product is safe for shipping and storage. This is where functionality-driven packaging comes in. This type of packaging focuses on the practical aspects of packaging.
It focuses on the protection and preservation of the product. The entrepreneur may focus on other functionalities of the packaging. One of which is reusability, for sustained brand recognition.
For example, if you are selling a food product, you may want to consider using thick wall glass jars. These jars provide excellent protection against breakage.
Thick walled glass jars also prevent spoilage. They’re airtight, which greatly helps to preserve the product’s freshness.
2. Brand-Driven Packaging Strategies
Product packaging is an essential aspect of any entrepreneurial inventor’s product launch. It not only protects the product but also serves as a way to communicate with customers. It’s your chance to build brand recognition.
The first step is to secure and protect your product. This next step is to focus on building your brand. This is where brand-driven packaging comes in. This type of packaging focuses on creating a memorable and attractive package. It must reflect your brand’s values and personality.
For example, you are selling a high-end skincare product. You may want to use elegant and minimalistic packaging. It must reflect the quality and luxury of your product.
3. Sustainability-Driven Packaging Strategies
Sustainability is becoming an increasingly important issue for consumers, and entrepreneurs. If you want to appeal to environmentally conscious customers, consider incorporating sustainability. Use materials and designs that are environmentally friendly and reduce waste.
For example, use biodegradable or recyclable materials in your packaging. This can help you appeal to customers who are concerned about the environment.
Be an Inventive Entrepreneur When It Comes to Packaging
As an entrepreneurial inventor, it is a must to consider your packaging strategy carefully. Use a combination of functionality-driven, brand-driven, and sustainability-driven packaging. This way, you can create a winning product package.
This not only protects your product but also communicates with customers and builds your brand. So if you are looking for product packaging ideas, remember these product packaging tips.
Explore the different types of product packaging materials available to you and start your creative packaging strategies today!
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