Paid search ads have been a freewheeling lot of buzz for all the right reasons. While most companies focus on streamlining their search engine optimization to draw organic traffic, PPC could be a game-changer for your company if done well.
Getting the desired boost in prospective customers is not a cake walk either. You have to flex many cognitive muscles to create a paid search campaign that entices high-intent traffic to your website.
Whilst you might have got a PPC management services India, herein we are sharing the least talked about tips that can do the trick for you. Without wasting much time, let’s get on:
- Focus on Mobile Search
Gone are the days when the search was limited to your desktops or systems. Now, maximum people use their smartphones to get faster search results. How can PPC even ignore that?
A quick snippet: the ad expenditure on mobile search is slated to grow to 72% of total digital budgets by 2021.
This speaks volumes about the relevance of mobile search ads even though the conversion rate favours desktops. Nevertheless, there lies a huge opportunity to milk the existing potential to build a castle.
Also, there is a stark difference in mobile search ads since the competition is very stiff. You just can’t afford to let your ad rank drop beyond the top 3-4. There are good chances for your ad to lose its visibility in no time, if at all, it happens.
So optimize your PPC campaigns for smartphones. You can’t run the same campaigns for different platforms, for they only divide and exhaust your valuable resources.
A well thought out landing page can be a profit centre for it can offer a great mobile experience and win users’ trust. Do not limit your responsive web design approach since the game is played on an altogether new level. Any laxity could mar the position of your paid ad in the list.
As search volume or density is pretty on the high side, you can’t be missing out on the minting business that sits on mobile platforms!
Let’s talk about a poor landing page further. What would you do? Switching to another page without making a conversion. Right? It doesn’t bode well for any website. Irrespective of the infested webpage, odds are high that people do not reconsider visiting the same page again.
All you can do is bring those distracted visitors back with retargeting.
Retargeting is another type of online advertising that makes your brand accessible to your website’s bounced visitors.
Quick Snippet: As per market stats, retargeting has been a huge plus for PPC marketing, and it resulted in boosting a client’s sales volume by 126%!
Since it doesn’t even need an extra penny, you must use retargeting to make your PPC campaign fit perfectly and draw back the lost customers!
However, for getting organic traffic you can do the search engine optimization or you can avail any seo services if you find it difficult to execute.
- Lets Go Social
Not denying the supremacy of paid search campaigns, they constitute a very small part of the sales funnel, which targets a section of people with clearly defined needs. However, we can’t be limiting ourselves to that only. Right?
You have to reach out to more potential buyers to advertise in a broad market. So, you can embrace social media marketing to spread more awareness for your products or services. Spread the word around and share it with the world through official social media pages to promote the ads.
Note that it may take some time to bear the fruits. However, it does have a lot of potential if you are using your strategic muscles right.
In the end …
As we wrap up, it is important to draw maximum learning about making the most out of every minutely-crafted PPC campaign. Think and rethink to connect with an astute best Digital Marketing Agency to boost leads and scale heights of business success.