Transform your online store into a successful eCommerce business by getting BigCommerce SEO servicesthat can drive organic traffic to your BigCommerce site.

To start with, know that organic traffic, or the traffic your website gets from unpaid sources like Google, Yahoo, and Bing, is a crucial element of your success.

What makes organic traffic so important is the fact that it is targeted. What this means is that the people visiting your site have an intent to engage or transact with your site. So, if you can provide a solution to their problems or answer a question, they are more likely to convert.

Simply put, you need organic traffic and, unless you are an SEO expert, the easiest way to build that traffic is by outsourcing your SEO needs to a digital marketing or SEO agency.

Here are the top three SEO services you could really benefit from.

  • Keyword Research, Mapping, and Targeting

Keywords are important because keywords are the foundation of all your SEO marketing efforts. An SEO firm can help you improve your rankings on search engine results pages (SERP) by utilizing keyword research, mapping, and targeting.

Finding the right keyword for your business is essential if you want your eCommerce site and products to be seen by the right audience. But an SEO agency will not stop at keyword research. Keyword mapping and targeting will also be a part of your keyword strategy.

Keyword mapping is the assigning or “mapping” of keywords to a particular page on your site. Essentially, what it does is make sure you’re not optimizing different pages for the same keyword, but optimizing a page according to the most relevant keyword for that page.

This maximizes your potential to rank high on Google and other search engines.

Keyword targeting or using keywords that are relevant to your product or service can also greatly improve your site’s visibility in search engines.

  • Content Creation

Creating an effective content strategy will also help your SEO marketing efforts. An SEO company that offers this service would know how to use content that generates leads and drive traffic to your website.

You can create content for your BigCommerce site but content without strategy is just words posted on your site lacking in focus and purpose.

A good content strategy drives new traffic to your site, helps in converting the same traffic to sales, and provides value to your market.

Link Building

Google does not publish its algorithm but SEO experts and marketers agree that links are one of the top-ranking factors on Google. In short, the more sites linking to your site, the higher you’ll rank on Google SERP.

This is because Google values sites that appear important to readers. A BigCommerce site with plenty of sites linking to it signals to Google that the site is important because it offers value to readers, hence the backlinks.

There are three basic metrics of quality backlinks. They are:

  • Domain, page, and link authority. The higher the domain, page, and link authority, the better it is for your BigCommerce site. For example, the New York Times linking to your page or your website brings a lot of SEO value to your site.
  • Relevancy. If the page linking to you is about something that is related to what you offer or what your website is about. For example, if you’re selling STEM (Science, Technology, Engineering, and Mathematics) products and the US Department of Education website links to you.
  • Trust. If the links are from trustworthy websites like newspapers or federal government websites.

Building quality backlinks takes years but with an SEO firm, an off-page optimization strategy like link building is easier to accomplish and yields better results.

Ready to Take Your Business to the Next Level?

Take your BigCommerce business to the next level by constantly employing the above SEO strategies. You can also hire an SEO company that can help make the job easier for you.

Check out 1Digital Agency. They offer these BigCommerce SEO services and other solutions to make sure you rank high on Google and that your target market can find you.

Get the 1Digital Agency advantage. Contact them today for a quote.

More Information about ecommerce ppc management and ecommerce seo expert visit 1Digital Agency.