2D Explainer videos are commonly used to explain complex ideas or content to the target audience. Explainer videos have different areas and types of applications. In the broadest sense of the word, the term “explaining video” means not only a standardexplainer, but also any video that explains or teaches something. And the shape of the video is not even so important: it can be both video filming and graphic video. The video format is also not the main thing: it can be an advertising video, and an animated, animated, marketing video, etc.
The purpose of the explainer video is important. Most often, the purpose of such videos is to convey an idea, improve the understanding of the viewer, and add clarity about a complex product. To tell, present, teach, explain – as accessible as possible, in a simple, convenient and fun (sometimes educational) form. If we talk about the context of the business, then you need to understand that the value of professional 3D explainer videos is in their more effective presentation of information through artistic visual images compared to other marketing tools (marketing kits, commercial offers, static presentations, landing pages, etc.).
Areas Can Use 3D Explainer Videos
Whether you are a technology company, a pharmaceutical company or a non-profit organization, a startup with its own innovation, an Internet project, there are those use cases of explainer videos that are right for you and will work for you. We have had experience in many areas and niches and every day we continue to face new ones. We will continue to supplement this list, this is by no means an exhaustive list, but if you now have something to supplement – write, we will be glad.
In addition to our experience,constantly monitors the market and follows new 3D explainer videos of various kinds – both on TV and on YouTube, and other popular video hosting sites. Perhaps after reading this article, you will find options here for using a 3D explainer video in your business.
1. Auto business
- Presentation and description of a new car, its advantages (and / or its new devices / systems / individual parts / components of a car)
- Industry statistics (brands, car models, market analysis)
- Automotive design review and customer education on how to use it
2. IT
- Instructions for an innovative product (principle of operation / action, rules of application, what problem and how it helps to solve)
- Background of the product (how and by whom was created, the team and its cases, an overview and description of the technologies used)
- User and customer training (how to use the product correctly, explainer)
- Promotion of mobile applications (splash screens or short animated videos of an advertising orientation or training videos on the application)
- Explaining video on the landing page (video as one of the tools in the arsenal of an Internet marketing company)
3. Consumer and wholesale goods
- Standard mass TV video advertising (with the aim of frequently reminding the buyer about a new / existing product, increasing audience coverage)
- Product history (how it was created, how it is done now, product legend)
- Explanatory video for mass actions / competitions, public relations campaign (conditions of the competition / participation in it and rules / procedure for receiving prizes for participation / victory)
- The process of ordering / buying / purchasing goods (retail, wholesale)
4. Finance
- Educational tool in financial matters (description / instruction of financial instruments, concepts, terms, basic ideas – training videos)
- Announcement of strategic changes in the company, its economy, cost reduction
- Corporate / image video about the company
5. Fundraising and charity
- Video about the fundraising campaign (what is the problem, what is the money for and how the problem will be solved, information about the organization and organizers)
- Training video mentioning sponsors (how and where to pay, conditions of participation)
- Other mentions, thanks for all participants
6. Health and beauty
- Product characteristics (an overview of the components that make up the product, its useful properties for the buyer)
- Social media competition (from product raffles and prizes to before and after contests)
- Tips and techniques to improve the appearance / health of a potential consumer (recommendations for use)
7. Management
- Compliance with standards of conduct in the company / organization / institution / facility
- Visual training of employees on key business processes (or those business processes during which employees have the most questions for technical support, a kind of FAQ)
- Internal important messages and announcements (change of founders, shareholders, rules, norms, orders and regulations)
8. Industry
- Technological education (animation of new technologies, working methods, new equipment)
- Machine learning
- Certification standards (overview of standards)
- Production process (stages of product creation, video from the category of “how it works”)
9. Marketing
- Any information about the product (its focus on the target audience, its advantages and characteristics, benefits for the client, the effects of the product, terms of use and conditions of purchase, competitive advantages)
- Work on brand positioning, image component of the brand / product
- Sales and sales assistance (explaining video as a marketing tool with the best ROI along with marketing kits, sales leads and the like for phone sales, meeting sales and email sales)
10. Medicine and pharmaceutical products
- Patient education (actions in case of illness, first aid)
- Signs of diseases and diseases (visual explanations of the processes occurring during the disease within the body)
- Promo and social videos (smoking is harmful to health, shooting flash mobs, drug review)
11. Real estate
- Financial information about objects and the real estate market
- Real Estate Insurance Instructions
- Promotion and PR for developers (demonstration of new construction technologies, modern materials used by the developer, display of new / non-standard projects at the start-up stage)
- Reviews of the “portfolio” of a specific developer (new buildings, constructed objects, commissioned, architectural visualization, visualization of interiors and exteriors of new buildings)
12. Shipping and logistics
- Business processes for the shipment of goods (description, procedure, regulations)
- Distributor information (history, work experience)
- Company history, transportation statistics (infographics)
13. Social media
- Competition / promotion / drawing instructions
- Promo videos of events and events
- Viral video to increase audience reach
14. Software
- Standard explanatory video of the developed software
- Data visualization
- Demo example of use
15. State and government
- Report presentation on the work / event done (infographics, statistics will reduce a lot of information into a concise and easy report) for internal communications
- Report presentation on the work done for the population
- Instruction on laws, review of draft laws
I hope this article answers your questions: “How will 3D video explainer be of importance to your business – in what you can do?”
