WordPress is the most flexible and powerful free tool present in the web development market. THE WordPress CMS development platform is the only free platform that gives you flexibility and complete control of your website. 

WordPress is used by millions of web developers, brands (old and new), eCommerce stores as their CMS development tool. Its variety of free plugins, themes, and open-source nature have made WordPress the definition of web development worldwide. There are several reasons you should choose WordPress for building your blog, business, or eCommerce websites, and a few of the important ones are discussed below, which will surely give you a perspective on why WordPress should be your first choice.

  • Affordability:

As discussed above, WordPress is free to install and use by anyone and anywhere. Not only that, but WordPress also comes with a wide variety of prebuilt plugins that can help you make your website faster and free of cost. There are, of course, paid versions of plugins that can help you customize your eCommerce store even more, but they are still a lot cheaper than the rest of the eCommerce platforms in the market.

  • Scalability:

WordPress is a complete CMS package that can handle anything you throw at it. Do not let its open-source nature and pricing (free to use) fool you. If your eCommerce website expands with time and your sales and traffic increase exponentially, this doesn’t mean that you now have to invest in paid eCommerce platforms and shift your business. WordPress has got you covered no matter the scale of your business.

  • User-friendly interface:

When it comes to organizing menus and settings, it is safe to say that WordPress has always been on the top of the game. WordPress is a content management system (CMS) which means that it is user-friendly and can be used by complete beginners. It is well organized and perfectly laid out dashboard that will help you access different settings easily and quickly, and its well-developed CMS will make content management a walk in the park.

  • Security:

Many people have a perception that “if it is free with this many features, it has to be compromised in terms of security.” Well, it is not. WordPress is as secure as any other expensive eCommerce platform out there. It ensures total protection to your client’s privacy and payment details, and if you want, you can make your site more secure by installing multiple free security plugins for your website.

  • SEO friendly:

WordPress CMS is brilliant for ranking higher on search engine results (SERP). Due to its flexibility and well-developed content management system (CMS), it is already in the good books of Google. That reputation combined with SEO plugins and good content can help you rank higher in the search results.

  • No coding knowledge:

In order to set up your eCommerce store using WordPress, you do not need any HTML coding knowledge. You can install themes and customize them to your liking using easy-to-use customization settings. Therefore, if you are on a tight budget and do not want to hire a web developer, you can easily make your own website using hundreds of step-by-step tutorials present online.

  • Ever growing WordPress community:

WordPress is currently powering over 34 percent of all the websites online, and this number is increasing rapidly. As WordPress is the largest CMS platform being used by millions of people, therefore, almost all the questions that you have regarding any issue while setting up your website can be answered by hundreds of WordPress dedicated communities out there.

  • Comprehensive analytics:

WooCommerce is the WordPress plugin that is required to make an online store. Now, if you are new to eCommerce society and don’t know how to proceed with sales, which audience to target, or what kind of products your audience invests in, you are in trouble. Without accurate data, it is challenging to market your products. 

But, the WooCommerce plugin also provides you with a solution to this problem. WooCommerce has a built-in analytics report feature to help you make the right decisions by reading valuable data about your target market.

  • Themes:

Planning your marketing strategy is a good thing for your business, but making your store appealing to customers is also necessary to improve your sales. WordPress offers dozens of free customizable themes that you can choose from, and their flexible customization options can help you make your online shop look just the way you want.

  • Responsive designs:

Website designing is not that simple nowadays. Back in the days, people only accessed websites via their computers. But now, you can access a website from your mobile, tablets, and even smart TVs. So, to make your website appear as it should, you have to customize the website design for every type of device (desktop, tablet, and mobile). 

WordPress also helps you with this problem by making its themes responsive to different devices. So, instead of rearranging all of your websites, you just have to make minor tweaks, and your website is ready to be displayed on all sorts of devices. 


WordPress is best for small and new businesses; it can help you grow to a significant scale without asking for any payment for their services. Its flexible and open-source nature can help you customize every little detail about your website and gives you complete control for your website.